I Built It.
You Can Too.

Scaled a B2B service business to $100k+ MRR. Made a lot of mistakes doing it. I share both — the real work, the real numbers, no filter.

No spam. No daily blasts. I show up when I have something worth saying.

✓ You're in. I'll reach out when there's something worth your time.
$100k+
Monthly recurring
revenue at Goodly
5+
Years running
a B2B service business
100%
Operator experience.
No theory, no fluff.
James Lincoln
James Lincoln — Founder, Goodly & MDO

I built Goodly into a $100k+ MRR B2B service business. I'm building MDO for operators who want to scale without running themselves into the ground. I share what I did wrong, where I got it right, what issues came up and how I solved them. No guru playbook — I'm still figuring it out. Just operator-to-operator, honest conversation.

What you'll get

Practical advice from someone still in the operator seat.

01
Real scaling lessons — $5k to $100k+ MRR
The actual decisions, the wrong turns, and what finally moved the needle.
02
Hiring and building a team that actually works
I've made bad hires. I've held on too long. I've also built a team across multiple time zones — different countries, different cultures, time differences that made communication genuinely hard. I'll tell you what I learned so you don't have to repeat it.
03
Systems that get you out of the day-to-day
How I built ops that let the business run without me in every call. The unglamorous stuff that actually gives you time back.
04
Early access when I release something new
Frameworks, breakdowns, resources — list members hear about it first.

If you like what I'm sharing,
here's how to stay in the loop.

Drop your email. I'll be in touch when I have something worth your time.